If this sounds familiar…
Hundreds of unanswered comments
A viral Reel turns into a graveyard of ignored DMs and comments — and lost leads.
Shadowban from copy-paste replies
Replying with the exact same text every time is the fastest way to get flagged by Meta.
DMs lost in the chaos
Manual replies don't scale past a few dozen messages a day. Brands and superfans go cold.
How it works
1
Connect Instagram
One-click OAuth with the official Instagram Business API. No password sharing, no third-party scraping.
2
Define a keyword trigger
Pick exact match or contains. Choose all posts or specific Reels. Add as many keywords as you need.
3
Build your workflow
Drag Trigger → Reply → DM → Delay → Condition nodes onto the canvas. Up to 15 nodes per flow.
4
Watch it run 24/7
Comments are processed in real-time via webhook. Idempotency, rate limits and echo-prevention are handled for you.
Everything you need, nothing you don't
Comment trigger (post & Reel)
Fires the moment a comment matches your keywords on any post or Reel you target.
Live comment trigger
Capture comments during live streams the same way as regular posts.
Anti-ban AI variations
Five unique reply variations are generated by AI when you create the automation. Runtime picks one at random.
Visual workflow builder
React Flow canvas with Trigger, Reply, DM, Delay and Condition nodes. Up to 15 steps per workflow.
DM with delay & conditions
Send a DM seconds or minutes after the comment, branched by content or user data.
Template variables
Personalize replies with {{username}} and {{post_link}}. The example @jonhvmp is the default placeholder.
Idempotency built-in
Every event is deduplicated through Postgres + Redis. The same comment never triggers twice.
Multi-account isolation
Each Instagram account runs in its own scope. Disconnect one and the workflows hibernate cleanly.
Real-world use case
“@jonhvmp drops a Reel, gets 200 comments with the keyword 'link'. Creator OS replies on the post and slides into DMs with the resource link — in under 30 seconds.”
Result: zero missed leads, zero shadowban, zero manual work.
Creator OS vs. the alternatives
| Feature | Creator OS | Manychat | Manual |
|---|---|---|---|
| Anti-ban AI variations | |||
| Visual workflow builder | |||
| Live comment triggers | |||
| Template variables | Limited | ||
| Free tier available | Limited |
Questions, answered
Is this allowed by Instagram?
Yes. Creator OS uses the official Instagram Business API v21.0 with OAuth-granted permissions. No scraping, no unofficial endpoints.
Do I need an Instagram Business account?
Yes. The Business or Creator account type is required by Meta for the Messaging and Comments APIs to work.
Does it work on lives?
Yes. Live comment triggers are supported the same way as regular post and Reel comments.
How many automations can I run?
There is no hard cap on the number of automations. Limits scale with your plan and Meta's API rate limits.
What if Meta updates the API?
We track Graph API releases and ship updates with backward-compatible migrations. Your workflows keep running.
Start automating in 2 minutes
Connect your Instagram and ship your first keyword automation today.